Vietnam AI 2025: Nearly 80% User Adoption, ChatGPT Still Leads the Market
Quick Summary
Nearly 80% of online users in Vietnam have used AI in the past 3 months, indicating rapid adaptation. ChatGPT leads the market with 81%, but Vietnamese platforms like AI Hay and Kiki are also in the top 10. Vietnamese users utilize AI for various purposes, from chatting and learning to health information retrieval, prioritizing free, easy-to-use, accurate, and localized tools. However, they are concerned about data privacy, inaccurate information, and the risk of AI replacing jobs. Vietnam ranks 6th out of 40 countries in the global AI index, demonstrating significant potential in this field.
The latest report from Decision Lab has painted a vivid and potential-rich picture of the artificial intelligence (AI) market in Vietnam. According to data published in July 2025, nearly 80% of online users in Vietnam have used AI in the past 3 months, demonstrating the rapid adaptation of Vietnamese people to AI.
AI Penetration and Market Landscape in Vietnam
Vietnam's consumer AI market is witnessing a very high penetration rate. Decision Lab's online survey, conducted from July 20-28 with 600 participants, shows that nearly 80% of online users have accessed AI tools in the last 3 months, and 33% of them have integrated AI into their daily activities, with 55% paying for services. This indicates that AI is not just a useful tool but is gradually becoming an indispensable part of Vietnamese life.
Regarding market share, ChatGPT holds a dominant position with 81% of users choosing it. This is followed by competition from Gemini (51%) and Meta AI (36%). Notably, two Vietnamese platforms have made it into the top 10 in terms of usage: AI Hay (9%) and Kiki (3%). Vietnamese users tend to use multiple tools concurrently, with each user averaging about 2 different AI platforms for diverse purposes ranging from learning, research, and translation to entertainment and content creation.
Nền tảng AI hàng đầu được sử dụng trong 3 tháng qua
Dữ liệu dựa trên khảo sát người dùng trực tuyến tại Việt Nam.
Nguồn: Decision Lab
Furthermore, not only users but also the government is participating in the AI race with policies aimed at promoting national digital transformation, such as Resolution 57-NQ/TW, the National AI Strategy under Decision 127/QD-TTg, or the “Digital Literacy for All” movement.
What Do Vietnamese People Use AI For?
Of course, the need for confiding and chatting is very normal for us Vietnamese people, but now we are shifting that role to AI with a 40% AI adoption rate. Activities such as updating information, learning new skills and knowledge, and practicing communication are basic things that AI users aim for.
However, according to Decision Lab's report, it is surprising that users also use AI for drug and health information retrieval, demonstrating the trust of Vietnamese people in AI tools for issues requiring high accuracy.
10 hoạt động có tỷ lệ áp dụng AI cao nhất
Nguồn: Decision Lab
Opportunities for AI Developers in Vietnam
Decision Lab's report indicates that Vietnam's consumer AI market still holds significant potential for domestic developers. Evidence of this is the two local platforms, Kiki and AI Hay, which have entered the top 10 most used AI tools, competing directly with international giants.
AI Hay: This purely Vietnamese AI Q&A platform has become very popular, perhaps the largest purely Vietnamese AI Q&A social network in Vietnam, attracting over 15 million downloads since its launch in 2023. Even in the user satisfaction report, AI Hay achieved 47%, closely trailing ChatGPT (51%) and surpassing many major players like Gemini (36%), Meta (27%), Copilot (26%)...
Điểm hài lòng của khách hàng
(Cơ sở: Khách hàng hiện tại của từng nền tảng)
Nguồn: Decision Lab
Kiki: Developed by 100% Vietnamese engineers and backed by the giant VNG, Kiki has been deeply integrated with Zalo via Kiki Info, facilitating access to nearly 80 million Zalo users. The platform has also launched Kiki Auto, the first purely Vietnamese driving assistant to reach 1 million installations, offering smart features such as navigation, music playback, traffic alerts, and cold penalty reports, all by voice.
Factors Influencing AI Choice Among Vietnamese Users
Decision Lab's report also highlights three main factors that Vietnamese users prioritize when choosing an AI platform:
- Affordability: The most important aspect is access to many useful features without cost.
- Ease of Use: Convenient, versatile features that are easy to integrate with other platforms.
- Accuracy: Information from reliable sources, updated in real-time.
Additionally, localization plays a crucial role. Users desire AI platforms that better support Vietnamese, with natural intonation and contextual accuracy.
However, Vietnamese users also express significant concerns when using AI:
- Personal Data Privacy: This is the biggest concern, with 52% of respondents expressing worry about how AI collects and uses personal information.
- Inaccurate Responses: The issue of platforms providing inaccurate or irrelevant responses is also a major challenge.
- Job Displacement: Approximately 48% of survey participants fear being replaced by AI in their jobs.
- Misinformation: 36% express concern about misinformation such as deepfakes or manipulation of public opinion.
AI Landscape in Vietnam: Potential and Challenges
Vietnam is demonstrating a prominent role on the global AI map. According to the World AI Index 2025 published by WIN (Worldwide Independent Network of Market Research), Vietnam ranks 6th out of 40 countries, surpassing many developed economies such as South Korea, Australia, and Japan. This shows that Vietnamese people are not only open but also ready to actively participate in the era of artificial intelligence.
Specifically, Vietnam ranks 3rd in AI trust (65.6 points) and 5th in AI acceptance (71.6 points), indicating the high level of AI adoption among Vietnamese people.
With high levels of trust and a positive attitude, Vietnam has many advantages to break through in the global AI race. Therefore, the question for young Vietnamese people is not when to use AI, but how to effectively apply AI to their work.
