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Softr

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Softr is a no-code platform that lets you build powerful web apps and client portals using your existing data from Airtable, Google Sheets, or HubSpot—no coding required.

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What is Softr?

Softr is the fastest way to build web applications and client-facing portals on top of your existing data. Designed for operations teams, agencies, and entrepreneurs who live in Airtable or Google Sheets, Softr transforms your spreadsheet data into fully functional, beautifully designed web apps and portals—without requiring a single line of code.

Key Highlights:

  • Data Source Integration: Softr connects natively to Airtable, Google Sheets, HubSpot, and SmartSuite, treating these tools as the database layer for your application. Changes you make in your data source are reflected in your Softr app in real-time, keeping everything synchronized without manual updates.
  • Pre-Built Block Library: Softr's drag-and-drop interface is built around a library of over 100 pre-built blocks—tables, lists, forms, charts, maps, Kanban boards, calendars, and more—each configurable to display and interact with your data. Complex layouts are assembled by combining blocks, not by writing code.
  • User Authentication & Access Control: Add user login and registration to your app in minutes. Softr's sophisticated conditional filtering allows you to display different data to different users based on their role, membership status, or any field in your data source—essential for building multi-tenant portals.
  • Payments and Memberships: Integrate Stripe to create gated content, paid membership tiers, or one-time purchase flows directly within your Softr application, enabling fully monetized web products built on top of your data.

Primary Benefit:

Softr unlocks the full potential of your team's data by turning static spreadsheets into dynamic, interactive web applications—enabling non-technical teams to build client portals, internal dashboards, and membership sites in hours instead of months.

Key Features

  • Visual drag-and-drop app builder with pre-built blocks
  • Native integration with Airtable, Google Sheets, and HubSpot
  • User authentication and role-based access control
  • Custom domains and white-labeling options
  • Payments integration with Stripe

Use Cases

  • Building client portals connected to your Airtable data.
  • Creating internal tools like dashboards and project trackers.
  • Launching membership sites and online directories.
  • Building job boards and partner portals.
  • Creating e-learning platforms with gated content.

Who Is It For

Operations and project managers
Agencies building client portals
Startups needing internal tools fast
Non-technical teams using Airtable or Google Sheets
Businesses wanting to productize their data

Pricing Plans

  • Free: 1 published app, limited blocks and data sources.
  • Basic: $49/month, 3 apps, custom domain, 1,000 app users.
  • Professional: $139/month, 10 apps, advanced features, 10,000 app users.
  • Business: $269/month, unlimited apps, advanced permissions, 50,000 users.
  • Enterprise: Custom pricing with SSO, custom SLA, and dedicated support.

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